Period of Change is a groundbreaking movement that reclaims menarche as a sacred rite of passage, offering mothers and daughters a space to honor the transition from girlhood to womanhood with wisdom, confidence, and reverence.

Rooted in menstrual literacy, body sovereignty, and generational healing, Period of Change dismantles cultural shame around menstruation and restores the knowledge that has been lost through centuries of patriarchal conditioning.

Created and led by author, educator, and menstrual literacy advocate Amy Wilding, Period of Change is more than just a program; it is a cultural shift, inviting families to embrace menstrual wisdom as a source of power rather than secrecy.

Through in-person workshops, online courses, and leadership training, Period of Change is setting a new standard for how we talk about and experience menstruation.

Our mission is to create a world where:

• Menstruation is recognized as a source of wisdom, not shame.

• Girls/menstruators grow up with accurate, empowering information about their bodies.

• Mothers/caregivers heal their own menstrual narratives while guiding their daughters with confidence.

• Menstrual literacy is woven into mainstream education as a form of self-trust and sovereignty.

• Families actively shift the cultural narrative around periods, ending cycles of silence and misinformation.

Period of Change provides multiple pathways for engagement:

• Mother-Daughter Circles & Retreats: Intimate, transformative spaces where girls and their mothers explore puberty, body literacy, and menstrual care through storytelling, ritual, and shared wisdom.

• Online Courses & Digital Resources: Self-paced courses and downloadable guides designed to equip mothers with the tools, language, and knowledge to support their daughters.

• Facilitator Training: A leadership training program designed to certify facilitators who wish to bring Period of Change circles to their own communities.

• The Period of Change Book: A comprehensive guide for mothers navigating their daughter’s menarche, published through Womancraft Publishing.

SHORT BIO

Amy Wilding is a queer feminist author, menstrual educator, and women’s circle leader with over 15 years of experience guiding girls and women through rites of passage. She is the founder of Period of Change, a transformative menstrual education program and celebration that helps mothers and daughters approach puberty and menarche with knowledge, confidence, and body sovereignty. Amy’s work has been featured in National Geographic, NPR, and publications including Juno, Sage Woman, Rebelle Society, and Elephant Journal. She is the author of Wild & Wise and Period of Change: Welcoming Your Daughter’s Period with Care and Confidence.

LONG BIO
Amy Wilding is a queer feminist author, menstrual educator, Certified Women’s Hormonal Health Coach, and women’s circle leader with more than 15 years of experience guiding girls and women through rites of passage and body literacy. She is the founder of Period of Change, a transformative menstrual education program and celebration that helps mothers and daughters approach puberty and menarche with knowledge, confidence, and body sovereignty.

Through her circles, writing, and educational programs, Amy works to dismantle menstrual shame and reconnect girls and women to the wisdom of their bodies. Her work blends accurate anatomy and hormonal education with community, storytelling, and cultural re-framing to restore menstruation as a normal and meaningful transition in a girl’s life.

Amy’s work has been featured in National Geographic, NPR, and publications including Juno, Sage Woman, Rebelle Society, and Elephant Journal. She is the author of Wild & Wise: Sacred Feminine Meditations for Women’s Circles and Personal Awakening and Period of Change: Welcoming Your Daughter’s Period with Care and Confidence.

INSTAGRAM: @periodofchange and/or @amywildingofficial

FACEBOOK: @amywildingofficial

WEB: periodofchange.com and/or amywilding.com